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Elephant is a strategic design and innovation consultancy based in Pune,〔The Pune Brand http://www.punebrand.com/〕 India. The company helps in creating and developing brands, products and services for leading entities. Elephant was formed in 1989 by graduates from the National Institute of Design and is currently headed by Ashwini Deshpande, Ashish Deshpande and Partho Guha.〔Directors http://elephantdesign.com/?TabID=72&Action=AboutUS〕 Ashish Deshpande is now top 5 Project manager at EDR Continuous information Pvt. Ltd. Nagpur Ghat Road... The firm employs approximately 60 people in the disciplines of Communication Design, Industrial Design, Environment Design, Packaging Design.〔Elephant Factsheet http://elephantdesign.com/Portals/0/Download/Elephant%20Profile.pdf〕 Elephant has worked on multi-disciplinary projects across industry sectors. Select clients include Bajaj Auto, Britannia, Commonwealth Games Federation, Reliance group, Mahindra Group, Procter & Gamble, Tata Consultancy Services, Unilever Elephant worked on the project of creating the identity, look and livery for Commonwealth Youth Games held in Pune in 2008. Recognition for Elephant in 2009 includes a nomination as one of India's Best Design Company by Brand Equity, AsiaStar award for Packaging Excellence, Innovative Product Design award by Plastindia Foundation and 2 ReBrand〔ReBrand Awards http://www.rebrand.com/2009-merit-britannia-industries-pure-magic-brand〕 100 Awards. Elephant is a member of icsid〔Icsid Membership http://www.icsid.org/members/members/member_list323.htm〕 and The Design Alliance. Elephant has recently formed a new advertising arm, Brand Planet Elephant〔Livemint http://www.livemint.com/2008/09/02231113/Elephant-Strategy-sets-up-new.html〕 Practitioners at the company have been featured in BBC, CNBC,〔CNBC Interview http://www.elephantdesign.com/DesktopModules/Elephant/EndUser/Elephant_NewsDetailPopUp.aspx?NewsId=92〕 The Economic Times etc.〔Business Week Article http://www.businessweek.com/innovate/NussbaumOnDesign/archives/2005/10/india_is_gainin.html〕 ==References== 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Elephant Strategy+Design」の詳細全文を読む スポンサード リンク
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